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Essentials of Business Communication

by Mary Ellen Guffey, Dana Loewy

Essentials of Business Communication cover
  • ISBN: 9780357714973
  • ISBN10: 0357714970

Essentials of Business Communication

by Mary Ellen Guffey, Dana Loewy

  • Edition: 12
  • Publisher: Cengage Learning
  • Publish date: 04/01/2022
  • ISBN: 9780357714973
  • ISBN10: 0357714970
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You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferrable. More details can be found here. May come without consumable supplements like access codes, CD's, or workbooks.
Description: Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE.1. Thriving in a Digital, Social, and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: WORKPLACE COMMUNICATION.5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Bad-News Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS--BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION.13. The Job Search, Rsums, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).Glossary (Available within MindTap).Index.
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